In 2019, Tradewater had a much bigger and brighter vision for the future of carbon offsetting than what was available in the existing market. 传统上, consumers could only purchase carbon offset credits in metric tons, an extensive measurement that's out of reach for most everyday climate-concerned people. Tradewater saw the opportunity to create a more democratized carbon offset marketplace, leveraging software engineering to fractionalize carbon offset credits down to as low as a gram. They also intended to implement a web-based calculator platform w在这里 anyone could measure their carbon footprints and purchase fractionalized offset credits to address their emissions. Tradewater had strong ideas of centralizing carbon credit purchase for consumers but needed advanced development resources to bring the project forward. That's how Tradewater found a partner in Thoughtworks.
Thoughtworks has been a wonderful partner of ours since the beginning. We’ve always enjoyed working with Thoughtworks on the range of crazy ideas we come up with. So for this particular project, Thoughtworks was a natural partner to turn to.
With social impact being an essential component of Thoughtworks' purpose, 与Tradewater的合作是天作之合. 拥有牢固的现有关系, we were able to provide the website architecture and infrastructure in less than 60 days. First, a visioning workshop helped determine the value proposition, creating a project roadmap. 接下来是发现阶段, which yielded the idea of genuinely bespoke carbon offsetting — an accountable, transparent and visual system to instill trust in the user. 创建订阅模型的概念, 消费者可以每月抵消温室气体排放, 也是在调查会议上发现的.
Tradewater and Thoughtworks created the world's first fractionalized offset management system for carbon credits. Using state-of-the-art emission factors embedded in Tradewater's carbon calculators, users can measure the carbon impact of their daily life and purchase and retire fractions of carbon offset credits with complete documentation. 例如, it's now possible to accurately offset individual or household emissions, 一个事件, 旅行和更多. 除了, the system generates a certificate directly associated with the credits purchased, providing documentation that the credits were retired in their name. The subscription model allows users to offset a monetary amount once a month, or users can choose to offset as needed in a one-time transaction.
Tradewater is a genuine case of innovation yielding solid results. 在一年内, Tradewater saw offset credit subscriptions grow by 419%, 单次购买率飙升至422%*. 这些数字代表15,042吨二氧化碳或相当于减少3,从721辆客车上路一年, 消除使用1,692,585加仑汽油, 或每年避免用电2次,732个家庭. Tradewater现在有了一个强大的在线平台, allowing them to reach climate-concerned consumers and build environmental commitments over time through its subscription model. 用户可以用计算器来抵消他们的生活方式, 系统是兼容的, unique and precisely match the demand volume of buyers. In 2021, Tradewater达到5,100,000 tons of CO2e destroyed through its operations in the 美国, 加纳和多米尼加共和国.
*Annual growth rates in purchases/subscriptions at time of filming. Video refers to the increase in total number of buyers in the same period.